DOLCE&GABBANA, the Italian luxury brand, is known all over the world in China.
Racist advertising three consecutive, the designer used a gun to insult China, officials announced that all involved accounts were stolen at the same time, late at night statement that the entire article did not mention an apology only "unfortunate", complaints about the incident exposed to its blog was deleted.
The series of "epic" public relations tragedies not only made Dg the target in China, but also enjoyed the foreign media's attention.
But most foreign media have focused their coverage on three controversial ads, "but it's a blurb about Stefano Gabbana, the founder and designer of the DJG brand, who really angered the Chinese." Only said that the other side made inappropriate remarks, specifically said what angered the Chinese, did not elaborate.
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Overnight, dozens of foreign media rushed to report the matter.
Fashion magazines such as BoF Fashion Business Review, WWD Women's clothing Daily, and other fashion magazines have set aside a lot of space for the matter.
Mainstream media such as CNN,CNBC, Fox News, the British Guardian, Russia Today and other countries have also made comments on the matter.
Even Dg's home, Italy, has a lot of mainstream media, mostly using the word "disaster" to describe the incident.
Ansa, Italy's largest news agency, and il Post, Italy's daily online newspaper, said in a report that Dg was suspected of racial discrimination and gender discrimination in the incident.
In these media, only a small number of media, such as the Russian RT, the United States VOX and CNBC, in their reports, fully explained the causes and consequences of the whole incident and attributed the contradictions to "Chinese chat records."
However, in most foreign media reports, such as the CNN, Guardian, The British Broadcasting Corporation, Fox News, Daily News, Ansa, the Daily Mail and other foreign media reports, they are only accompanied by a statement denied by Gabbana afterwards and an official statement by D x {e16c} g. Two or three sentences summarize the real trigger for China's full-fledged protest D x {e16c} g-Gabbana has been exposed to using insulting remarks and insulting the Chinese.
In its report, US media CNN commented on three controversial ads, as well as the views and reactions of Chinese media and netizens to the incident.
Among them, a widely circulated Weibo video of a white man using a knife and fork to taste Chinese food attracted CNN's attention.
Observer net found the video series of "steamed bun", as the narrator affectionate sound sounded, a white man in a coy attempt to use chopsticks, with a knife and fork to pick up the steamed buns.
After trying many times, the man failed to pick up the steamed buns. Under the guidance of the narrator, he put a knife into the steamed buns and finally succeeded in eating a mouthful, and excitedly covered his small mouth of "shame".
The mockery video's overall painting style and narrator dubbing style are similar to three previously controversial racist ad videos by Gabbana du.
In addition, the Chinese netizens' further reaction to the late-night announcement by Dg has also attracted CNN's attention.
On the evening of the 21st, Dg declared "love and enthusiasm" for China on social media Instagram. It was very unfortunate that all this happened, but the whole article did not mention the "apology."
But in many Chinese and foreign netizens, neither admit error, let alone apologize, this explanation is too perfunctory.
On Instagram, Chen Yu-(Estelle Wong), a French-Chinese model who has been on the Vimi show twice, posted a long post saying that Dg's behavior was "offensive and racist."
"you don't love China, you love money," she wrote. China is rich, yes, but Chinese values, culture and people are rich, and they don't spend a penny on a brand that doesn't respect that. "
Excerpts of Chen Yu Chang Wen
Diet Prada, a prominent foreign blogger, commented on Instagram that Dugabana made a mockery of China as its main market.
They also create an erroneous, tired stereotype that Chinese people don't even know how to eat foreign food.
Vogue has interviewed a Chinese model who has been training for two months to prepare for the show.
He complained that he had never, and never heard of, a big show who would suddenly cancel before it started.
Dubana's behavior is a disgrace. "I think it will be the world's most controversial news."
This prediction is correct.
In the New York (Times report, while not detailing the "screenshot incident", a wave of Gabbana's criminal record of insulting others on social networking sites was compiled.
Gabbana is already bad, like to talk on the Internet, to provoke a war of abuse famous. According to the exposed chat transcripts, it's Gabbana's consistent style of mouthpiece.
He has used his Instagram account in the past to attack and record many people, but most of his offensive posts have been largely deleted.
Despite being homosexual love, Gabbana and another founder have repeatedly publicly opposed same-sex marriage, and in 2015 they scoffed at trying-tube babies.
The comments sparked outrage on the LGBT team and were denounced by homosexual love artists such as Elton John (EltonJohn), Richie Martin (Ricky Martin). # boycott D&G# (# boycottdolcegabbana#) quickly became a hot label for Twitter.
Gabbana also commented that American singer Selena Gomez (Selena Gomez) was "ugly" and wrote, "Darling, do you like being fat all over with cholesterol?" I think you have a problem! "
When American pop star Miley Cyrus (Miley Ray Cyrus) told the social networking site that she disagreed with the political views of Gabbana and her partner, Gabbana soon started another war of abuse.
"We're Italian, we don't care about politics, we don't care about Americans!"
"We're just making clothes. It would be stupid if you wanted to talk about politics in a post!"
I don't know what it would be like for Trump, who is keen on "Twitter governance" and supported by Dg, to see how it will react.
At a time when the US fashion world is drawing a line with President-elect Trump, Dg is almost the only luxury goods company publicly offering to design clothes for Mrs. Trump.
Just because Gabbana often makes "spouts" all over the world, there is even a topic on Instagram called # boycott D&G# (# boycottdolcegabbana#).
People upload videos or photos of burned-out clothes and shoes to the project to show protest.
At present, the topic's front row hot content is all related to the incident of insulting China.
However, despite widespread criticism, Dg has been dismissive and even launched a T-shirt with the words # boycott D&G# on its website for nearly $300.
According to the list of stores on the official website, DJG has stores in 25 cities in China. Even if Dg has always been such a big heart, this China incident will cause business losses can be seen.
According to the British Guardian, Bain's latest report on the luxury market shows that Chinese luxury consumers spend more than 500 billion yuan (nearly $72 billion) a year, accounting for an estimated 33% of global luxury consumption. The figure could reach 46% by 2025.
New York Times also paid attention to the data and concluded that since there are a large number of Internet users in China, if they feel offended by some foreign companies, they will be angrily online boycott-related products. And these foreign companies will soon be punished or lost.
Apple and GAP, for example, quickly apologized to Chinese consumers for a similar incident in China.
But it is almost certain that Stefano Gabbana, the founder and designer of DG, has carried out this series of N-killings, and even if he apologizes, the chances that the Chinese market will re-embrace it will be very low.