Supermarket chain Woolworths is adjusting prices to integers, making it easier for consumers to budget.
It is understood that consumers have been shopping for more attention to the price label before the decimals. As a result, Woolworths is gradually changing the prices of its goods to integers. In addition to making it easier for customers to calculate the total price of goods, supermarkets may also make some more money from a large number of transactions. However, the supermarket said most of the price adjustment will be in the form of "four houses."
Donohue (Steve Donohue), purchasing director at Woolworths, said the price was adjusted to make it easier and easier for customers to shop. Although there are no psychological reports to date, Donohue believes integer prices not only make it easier for consumers to remember and compare prices, but also make it easier for them to budget.
It is understood that, in addition to some half-price special goods, Woolworths plans to adjust the prices of about 20, 000 commodities to integer. The supermarket has taken action to adjust the prices of the most popular fresh and dry products.
Another supermarket giant, Coles, which currently has only a small number of goods, is likely to follow the same price-adjustment strategy. Coles's spokesman said the supermarket was designed to provide customers with relatively simple prices, according to a spokesman for Coles, who said the supermarket was designed to provide customers with relatively simple prices. It makes it easier for them to calculate the total price when they shop and make it easier to make a weekly budget.
In addition, the German supermarket chain Aldi online stores also have a lot of non-integer prices, although the supermarket has not said so for the time being, but it is also likely to be forced to adjust. And if 5 cents of coins out of circulation, will also prompt the supermarket price adjustment.