Australia`s supermarket war is becoming more and more intense, 10 years ago or two, now has become a three-or-four mixed war. Aldi, as a rising star, has been firmly in the third place, and there is a trend to catch up with the second place.
So what does Aldi rely on to attract loyal buyers?
Is better goods, cheaper prices.
Australia`s $90 billion supermarket industry has long claimed to cut costs to ensure shoppers are affordable.
Choice, a consumer advocacy group, says Aldi is the cheapest of the three biggest supermarkets in Australia, and if you are willing to give up those brands, you can buy almost half as cheaply at Aldi.
Why can this supermarket do so cheaply?
A spokesman for Aldi Australia told the Australian Daily Mail: "everything we do has only one purpose: to provide our customers with the best products at the best price. This shows that we are a little different from other supermarkets, but it is our differences that enable us to provide superior quality and unrivalled value. "
"We only sell the best products in each category, so we only have 1450 everyday items, while other supermarkets sell more than 20, 000," the spokesman said.
"by carefully selecting exclusive brands and establishing long-term partnerships with our suppliers, we can create and sell products that are as good or even better as market leaders and are cheaper."
Aldi customers need to drop a coin before they use the cart. If they want it back, they have to return the cart.
"another way we can provide excellent value to our customers is to eliminate expensive additional costs and expenses, such as customer loyalty programs and expensive promotional display cabinets," a spokesman for Aldi Australia said. Our shopping cart coin system prevents people from dropping shopping carts, and that`s how we keep prices low. "
They saved labor costs by not having to hire people to collect shopping carts.
On the Aldi FAQ page, a customer asked why Aldi didn`t have employees to help them get things into the car.
"We try to keep our business simple and efficient so we can give you the money we have saved," Aldi replied.
"providing such services will increase our operating costs; then we will pass them on to you at higher prices."
"because we don`t have any extra clerks, they can`t leave the post."
According to a video from Mashed, Aldi`s American stores also compress the air in the packaging.
This means that the package is smaller and more suitable for trucks and shelves. This can also reduce the number of incoming trips, saving fuel.
Instead of using plastic bags, Aldi encourages customers to bring their own shopping bags.
An Australian spokesman for Aldi said: "Fast checkout and encouraging customers to pack themselves has helped reduce costs. Every sum of money we save allows us to always sell good and cheap goods. "
