"We are in consultation with our partners to evaluate and review all aspects of the brand, including its name. "Colgate said in an interview with Reuters Monday that it was reviewing its Chinese toothpaste brand, Black Toothpaste. And this is the latest brand-influenced event in the protest of "black life and destiny" in america.
Black toothpaste is a popular brand in China owned by Colgate and its joint venture partner, Haolai Group (Hawley &Hazel), Reuters reported Monday. At the beginning of the brand`s English name was "Black "(Darkie), a black man with a big hat and a smile was printed on the package. According to Reuters, the brand was later renamed "Dali "(Darlie), but the Chinese name is still" black toothpaste ".
Colgate responded to Reuters by e-mail on Monday. "For 35 years, we have been working together to develop this brand, including a major change. of its name, logo and packaging. Currently, we are consulting with our partners to evaluate and review and further refine aspects of the brand, including its brand name. "
The response comes at a time when U.S. protest campaigns against racial discrimination and police violence for weeks, Reuters said. Early in May, a white police officer in Minneapolis began mass protest activities after "kneeling" the black man Freud.
Pepsico announced on the 17th its 130-year-old brand ," Aunt Jemima "(Aunt Jemima), followed by brands such as "Uncle Ben`s Rice "(Uncle Ben`s Rice)," Mrs. Butterworth Syrup "(Mrs.Butterworth`s syrup) and" Cream of Wheat"", which began reviewing their black-branded food brands.
