Australia`s famous red wine brand run rich. (photo of South Australian-style website)
According to the South Australia Advertising newspaper, (Australia Rush Rich Winery) has been accused of impersonating (Penfolds), a well-known liquor owned by (Treasury Wine Estate), to sell in China. Australian Chinese Vincent Zhao (Vincent Zhao, head of the Benrich Wine Park, said he was "shocked and disappointed" and strongly denied allegations of embezzlement of the Benrich trademark, and has filed a cross-disciplinary lawsuit in Australian courts.
"our trademark has nothing to do with Benrich`s design," Benrich said in a statement. Our product line is not exactly the same as that of Benrich. "
It is reported that this dispute mainly revolves around the Chinese character "run for rich" two words. Benrich Wine Park was founded in April 2016, but prior to that, Fuyi had entered the Chinese market under the name of Benrich. Benrich Wine Park says it has the right to use the word "run-rich" in China.
"Australia Benrich Wine Park is (OEM)., an original equipment manufacturer," Zhao said. At its inception, our main customer in China was the owner of the Benrich trademark, translated directly as` Rush Rich`. That`s why we chose `Rush Rich` as the company`s name. "
He also said that Fuyi`s so-called trademark infringement mainly revolves around the word "Benfu" printed behind the wine bottle, but this is a Chinese translation of "Rush Rich Winery", and the Chinese character trademark of "Benfu" has been registered in China, and the owner is not Fuyi. Ben Fu Wine Park has been authorized to use the trademark owner.
"Fuyi claims that we have encroached on their trademark, and we strongly oppose it and will seek justice in the Australian Federal Court of (Federal Court)." Zhao also said he had filed a cross-border lawsuit with a federal court accusing Fuyi of misleading consumers and claiming a claim.
"Benefu Wine Park" has been growing rapidly and has received orders to export millions of litres of South Australian wine to China, Zhao said.
Fuyi said in February, "Benfu Garden" suspected of buying bulk wine, then fake Benfu trademark bottled exports. Fuyi recently added that the group has legally owned the Chinese character trademark of "Benrich" in both China and Australia, and is in a position to win the infringement case in anticipation of a decision by the Federal Court of Australia.
Fuyi Group`s Benrich Group is Australia`s most famous red wine brand. Chris Rusanne (Christopher Rawson Penfolds), founder of Benrich winery, was a young British doctor who emigrated to Australia in 1844.
In addition, according to Chinese media reports, Fuyi Group on Feb. 16 this year sued Rush Rich wine merchants for infringement of Australia`s Beneficio, including the misleading use of Penfolds`s Chinese trademark "run Rich."
According to the Beijing Business Daily, "Zeng`s culture also holds trademarks such as" Benrich Wine Park "and" Australia Benrich Chateau ". Because some of the above trademarks are similar to Penfolds`s Chinese translation trademark" Benfu ", disputes between the two sides have continued. According to industry insiders, the dividend in China`s wine market has been highlighted under the escalation of consumption, and Australia`s Benrich has been repeatedly scrubbed by impostors in China because of its "brand effect" in the Chinese market. "
