The rise of online home ownership in Australia has become a hot spot in China. (photo by Australian newspaper)
(Fosun Group), a Chinese Fosun group, has created an Amazon-like online home-buying platform aimed at overseas property purchases for the vast Chinese middle class, making home ownership popular in Australia, the Australian newspaper reported.
It is understood that the Chinese middle class looking for foreign security platforms to protect their wealth is not a small number of people. For many Chinese investors, investing in Australian property is seen as a safe, smart investment. Estarhome.com, owned by Fosun, offers Chinese an alternative to traditional intermediaries for Australian home ownership.
It is reported that Chinese buyers have "overtaken" the Australian housing market overseas investment. Foreign countries received a total of 61 billion yuan of approved investment in Australia in the previous fiscal year, with Chinese nationals contributing nearly 2/3 of the investment, according to the latest (FIRB) report from the foreign investment review committee.
Shanghai Fosun's move into the housing market last year was low-key, with the group signing a contract with property fund EG Funds after it teamed up with Propertylink, a property company, to buy an office building in North Sydney in 116.5 million. A thousand new apartments are planned in Sydney and Brisbane.
Through Starhouse Network, Fosun Group has expanded its real estate sales business. Since March, the site has sold 50 Australian properties worth nearly 300 million units, far outpacing sales in other countries.
Star net deputy general manager told reporters that the site business actually started from Portuguese real estate, but by the end of 2015, the company found Australia, the United States is still the preferred destination for Chinese investors. Australia's stable political system and healthy economic growth make it a hot choice for buyers. People buy homes in Australia not only as an investment, Australia's lifestyle is very attractive, so these Australian properties are also for buyers on vacation. "
Star currently sells more than 60 Australian properties, most of which are new apartments. Through this Amazon-like platform, buyers simply click on the property and place it in a shopping cart and pay for it. But the vice president said most customers would actually pick up their homes online and pay face-to-face at the company.
Fosun also has partnerships with industry-leading developers, including Mirvac and Crown, but the company's biggest advantage is its long-term relationship with China's development giants and its huge potential customer base.
"We also have a partnership with well-known developers in China, such as Wanda (Wanda), Baguiyuan (Country Garden). "We have millions of customer data-we have a thorough study of them, and we know what they need."
Although Australia's tax increases and lending restrictions have recently become more effective in discouraging overseas buyers, the deputy director-general said many wealthy Chinese are still willing to diversify their overseas assets and that property investment is still the first choice.
