Speaking of the Aldi supermarket, what do you think? It's "cheap, close to the people", right?
And maybe complain about the shopping environment and the quality of service there..
But just yesterday, the editor's moments were brushed up by an article about Aldi going into China.
"low-key light extravagance"?
"first choice for successful people?"
Are you sure what you said about Aldi and my usual Aldi is the same thing?
Most important of all,
As a soft text, it can even get 10W reading?!
Well, this is the end of the editor's complaint. Let's get to the point.
Let's first introduce how the "Aldi" supermarket, which is about to enter China, is like this:
Aldi is Germany's largest supermarket chain, its branches can be said to be all over Europe, but also in many Australian cities, there are many stores, quite popular.
There are three reasons why it is so popular:
Cheap!
Cheap!
It's so cheap!
The main target of this supermarket is the low-and middle-income working class, or people who have no fixed income and many retired elderly, poor students and so on..
In other words, the position of Aldi supermarket abroad has nothing to do with "light extravagance" and "successful person".
However! after the Aldi supermarket entered China, it changed and became
"for those who are low-key and rich"!
A strong sense of Mary Sue came to her face!
As long as you go to Aldi, you can get a promotion and pay rise, become general manager, become CEO, married to Bai Fumei, go to the peak of life yo!
Not only that, they are also committed to "people enjoying the same standard of living as the Germans."
Oh, if it means lowering the quality of the product in order to press the price and recalling the constant "standard of living" in the news all day long, then we in China are not rare.
Of course, in order to create a "light luxury" atmosphere, "simple decoration style" spotless shelves "certainly do not need to be less!
but from a large number of real-view images,
This style actually has other names in China-
Wholesale Market。
Don't look at the editor so complaining that Aldi, people actually have a lot of advantages!
"it's like going to the kingdom of a beautiful commodity," said the editor, betting on five cents. It's absolutely true!
For example, we all know that the British department store John Lewis. John Lewis is a 150-year-old British department store, which focuses on maintaining the tradition and quality of British aristocrats, so it is very popular with the British middle class.
If the editor tells you that you can buy almost the same goods in Aldi and the high-end store, and the price is so many times, don't you think it's a "It's like a kingdom of fine goods."?
For example, John Lewis sells 15 pounds a hot water bag of broken flowers..
Aldi has several kinds of hot water bags for broken flowers, for only 3.99 pounds. The price is less than 1/3.
Another example is, John Lewis for £125, and Dldi for £34.99. The point is, on the surface, it's really similar.
Guess which one is which..
Especially from afar.. It's all about twins..
And Christmas decorations,
John Lewis's cabin..
Aldi's cabin.
John Lewis's 15-pound candlestick..
Aldi's candlestick is only 9.99 pounds. It feels more beautiful..
John Lewis, a 35-pound small color lamp..
Aldi's little lantern costs only ten pounds..
John Lewis, a garland worth £15..
Aldi's garland, for 7.99 pounds..
John Lewis's £40 calendar toy..
Aldi's calendar toy, as long as 8.99.
At this point, Aldi is the conscience of the industry! I wonder if Aldi will be able to maintain such a "fine tradition" after entering China, so that ordinary people can enjoy the pleasure of buying big names cheaply.
For the "light luxury supermarket" Aldi resident, the majority of Weibo netizens are also enthusiastic response:
This is what local Australian partners say:
Aldi, a not lightly extravagant me, how to save a light extravagance you? Once you come to China with the gesture of light extravagance, what mood should I carry to you, to tears, to silence?
Said so much, in fact the editor's intention is not to black Aldi, is not despised this kind of cheap supermarket, editor usually even often go to Aldi to buy things.
The editor just thinks that a good low-cost supermarket, why to go to China to deceive consumers, to build themselves into a "light luxury" brand, this trick others "Haagen Dazs" and "Levis" have long played!
Less tricks, more sincerity!
