According to the Herald Sun, 1/4 Australians have abandoned Facebook or withdrawn their personal information on Facebook, but most users also find it difficult to do so.
For the social media giant, there is worse news than that. Facebook has won the unhappy title of "Australia's least trusted media brand", and some even argue that it lacks more principles than banking.
Cambridge Analytica has been revealed to have purchased information from 87 million Facebook users, including three hundred and eleven thousand Australians, who are believed to have used it to influence the results of the 2016 US election.
Facebook CEO Mark Zuckerberg has apologized for the leak.
In response to the scandal, 1.8 million of Australia's 15 million Facebook users have deleted their accounts, according to Pure Profile. More than 1/10 changed Facebook settings to limit their sharing of personal information on the social platform.
Nearly two out of 10 Australians said they were still considering deleting Facebook accounts.
Pureprofile CEO Nic Jones said research showed that fewer people actually deleted Facebook accounts than they did during the # delete protest. But losing so many users and their information is enough to get Facebook's attention.
But social media is still in its infancy and users are likely to have a more extreme response next time, Jones said.
Social media is the most untrusted media category, and Facebook is the worst, according to the Media Net trust survey released by Roy Morgan on Tuesday.
More than 1000 Australians took part in the survey, and nearly half said they did not trust social media. Roy Morgan CEO Michele Levine said Facebook was the least trusted media brand in Australia.
Australians say they don't trust social media because of scandals such as false news, manipulation of the truth, fake data. They were shocked, too, to find that they were so stupid and too trusting in these global platforms. "
18-to 24-year-olds have the highest percentage of distrust of social media, at 68 percent, while their biggest concerns are fake news and fake data, personal information theft, and so on.