Imagine if your daily job is swimming adventure and leisure on the warm and cozy island of Hamilton on the Great Barrier Reef, all you have to do is blog about the area. You can get a six-month $ one hundred and fifty thousand contract and live in a three-bedroom sea view room free of charge, including private swimming pools.
I think most people will leave their jobs without hesitation and head for Australia's most luxurious resort. If you are now searching for the world's most enviable job, the number one job is the one hired by Australia's Queensland Tourism Board in 2009-the Great Barrier Reef caretaker.
The video, called "Best job in the world" (the best job in the world), received more than 4 million hits (more than the number of simultaneous visits to Google pages in the UK) within an hour of posting, and the site offered multiple national language versions. In just a few days, the site attracted more than three hundred thousand visitors, causing the site to be paralyzed, and officials had to temporarily add dozens of servers.
Islandreefjob.com has more than 28.5 million visitors. The advertisement received 34684 video applications from 201 countries. Also reported by 6000 media at the same time, all media reports worth more than $80 million.
The job is not so much a caretaker as an experiencer on the Great Barrier Reef-which is why the Queensland Tourism Board launched the campaign to promote the beauty of the Great Barrier Reef to the world through experiential marketing. At the same time, make full use of the attraction of the recruitment process to successfully carry on the marketing campaign, attract the attention of tourists from all over the world, and promote the popularity and reputation of the Great Barrier Reef to the whole world.
From the point of view of marketing, the marketing promotion of "the best job in the world" is undoubtedly very successful.
Recently, the topic has been revisited. 2018 Cannes Advertising creativity Festival named "the world's best job Part2" award-winning work from the above-mentioned "the world's best job"; The work tells of an award-winning creative company that recently recorded what people who successfully won offer felt when they came to Australia.
According to the Australian Financial Review (AFR), LN&P 's creative director, Deb Freckleface, said in an interview that she was inspired to showcase a real Queensland with no coal, no jobs, no industry, no growth, no investment. "it's probably the only and last job Queensland has ever offered," she said, following the recent signing of a 'future coal-free commitment'.
At the end of the video, the watchman is far from the hollow aluminium, zinc and copper refineries in the north of Queensland, enjoying the peace and silence of happiness, marvel at the quiet silence of a large smelter.
In one scenario, the caretaker was at the slaughterhouse, with a stinging sour smell in the breeze as the fourth power outage this week had a bad effect on the cooling system. Then he walked past an abandoned coal mine, and not far away there was a huge broken whiteboard that once recorded the price of coal every day. As he sarcastically put it, "this was once the world's coal basket, but now, obviously, we leave them all below the surface." The short film also won the award for best lighting photography, and according to Ms. Freckleface, the most challenging part of making the short film is shooting at night, and sometimes daytime filming is done without power.
In the short film, the most ironic scene was that the caretaker came home and accidentally saw his new energy bill, causing a heart attack. He rushed to the hospital and found that all emergency windows had been closed due to the power failure. As the camera switched to a dark room, Queensland residents, injured by the power outage, were waiting for treatment.
The film, though fictional and ironic, also points to Queensland's current problems.
The latest government financial data show that Queensland's liabilities will reach $83.2 billion in 2021-22, requiring annual interest payments of $3.7 billion. The Queensland Dynamics program gave birth to CleanCo, in June 2017. A government-backed renewable energy company project came into being, but the plan now appears to be deadlocked. Because of the surge in coal prices since May 2016, the Kunzhou coal mine has benefited government by about $3.8 billion, a figure that will remain at $3.5 billion in 2018-19. CleanCo expects to meet 50% of Kunzhou's new energy needs by 2030. The government budget report shows that Queensland's renewable energy sector has grown significantly over the past two years, with many of Queensland's ongoing renewable energy projects under construction. These projects will produce more than 3500 construction work.
According to the union, few of these jobs choose qualified locals, and government, while promising to bring jobs to local residents, now looks like all the jobs are for overseas backpackers.
This makes the author can not help but think of the story of Tashoun. After former Australian Prime Minister Albert Abbott's environmental policies, the state's development has been in a difficult situation, economic growth has stagnated, and a large number of locals lost their jobs. Although "still ploughing in the forest" is done, but people's life happiness has really improved?
Everything must abide by the word "too much". On the way to clean energy, how to maintain economic stability and the stability of people's lives, is the problem that every government faces. There is no doubt that, in the long run, clean energy is the future direction of development, but if it turns out to happen in the end, such as "the best job in the world, Part2", schools and even hospitals that cannot be supplied with electricity will not be provided even if they do not have access to electricity. Then affected people's daily life, is the real gain and loss.
At the same time, the author suggests that while choosing projects, the investment in Kunzhou and traditional power industry should be reduced as much as possible. When considering investment in enterprises related to the traditional energy industry, we should also pay attention to the policy advantages of government support for new energy sources in Kunzhou in a timely manner.