In addition to the first six months of free, TPG's "unlimited traffic" package costs only 9.99 yuan a month. (photo / Australian Daily webpage screenshot)
, TPG Telecom, Australia's fourth-largest telecommunications company, has invested 2 billion yuan (Australian dollars) in the mobile market and launched a slightly aggressive "unlimited traffic" package. UBS's (UBS) warned, however, that it might be difficult to make a profit from it.
The Australian newspaper reported on the 10th that TPG recently launched its own "unlimited traffic" mobile package in the footsteps of other telecommunications giants. In addition to the first six months of free, the package costs only 9.99 yuan a month, which is significantly lower than the price of other competitors'"unlimited flow" package. However, the TPG package also has some limitations, such as 4G LTE network speed for first GB traffic per day, but will then be reduced to 1 Mbps, until the next day. In addition, the network coverage of Australia Telecom (Telstra), Australia (Optus) and Vodafone (Vodafone), TPG is also limited.
In response, UBS Group analysts Biedel (Tom beadle) and Eric Choi said that the price advantage TPG has been very hard. But the two people said, "We expect TPG to launch a lot of publicity campaigns to gain market share, and TPG has never disappointed us." However, the monthly price of 9.99 yuan, it is difficult to bring positive net present value to TPG's mobile network promotion. "