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Talk about the property protection and entrepreneurial environment in China, starting from the official account of Mimeng.

Seeing the year of the Pig approaching, major events have taken place in the media circle. With the death of a poor-born number one of the official accounts of Mimon, "Young people with limited talents," it was revealed by many readers that there were many illogical Bug and falsely fabricated facts. People's Daily, representing the official government, also joined in for criticism. Unsurprisingly, the article was deleted, and the official account "Youth with limited talent" was banned by Tencent for 60 days, while Mimeng's own official account should also be punished to a certain extent. As of February 1, the update also remained on Tuesday, January 29. Interestingly, the last post, "go to your uncle, I really don't want to work overtime," was also deleted by social app, but it is unclear which one was deleted with "the death of a poor-born number one." And Mimon main account is banned because of which is not clear.


People's Daily commented


Mimeng's official account, the last article was updated to January 29.


After opening "go to your uncle, I really don't want to work overtime."


Originally, according to the recently spread of the "Mimon Index," it is revealed that I should pay attention to Mimon absolutely show a feeling that it seems very Low, but the self-defeating is my hobby, so let's use this matter to talk about some of my own views.



First of all, let's take a look at the article itself, "the death of a champion born from a poor background." because of the ferment of the event, the original text of the article has been very difficult to find. Only a little clue can be found from some reviews of essay chapters. I believe that many people have already read it. Do not repeat the machine here, just pick out some representative content.

The main loopholes in the article are questioned and fabricated


Speaking of fabrications, the editor actually has some more intense rhetoric, but like all self-media people, we are born with the character of self-castration, and there is no extension here.


So here's the question. Is there a problem with these questions? Of course not, because this is really a piece of chicken soup that is made up of nonsense, or, what is the argument in the absence of a essay chapter, there are really big problems in the argument, causing a lot of serious readers' discomfort in saying that it is a piece of chicken soup that is made up of nonsense, or that it is better to say that it is made up of chicken soup without the help of the essay chapter. It's perfectly normal, too.

However, while pointing out that the article is being made up, we should also understand the nature of this article. "the death of a No number one from a Poor Origin" is not a press release, nor is it an editorial or academic essay. The lack of dissemination of false information that causes social instability has nothing to do with sensitive subjects such as politics and national security. At best, it has nothing to do with the similar shock that permeates the Chinese self-media world today. It is just-just Health care articles and all kinds of articles do not title the title of the party and so on, is a poor, following the principle of one hundred thousand hot articles of chicken soup, then why can this article cause such a big response?


Mimon's own popularity is one of the reasons, although everyone is bullshit, but a huge V of millions of fans and a loser unknown as editor, it must also be a completely different kind of lacklustre. From this point of view, it would be appropriate to throw a word "with great power, comes great responsibility" at Mimon, who can read millions or even millions of books by pushing it casually.

Moreover, Mimon's advertising revenue of hundreds of thousands of dollars per article, I don't know how many red eyes have attracted, the threshold from the media is very low, everyone will write some text, who will shoot some photo to do some video. Anyone can easily register social app official account or header account, why can't I earn a million a month? However, in fact, the lower the threshold, the higher the steps within the threshold, which Mr. Guo Degang mentioned more than once, "you can also speak, I can also speak, why do you still pay to listen to me?"

These two points are the views of readers and colleagues, but we all know that these are not important in fact, and the ultimate right to live and kill is still in the hands of our "relevant departments." This is also every time People's Daily published critical articles, people will often be considered the review of the "cool cold."

Therefore, to return to the theme of this article, first of all, talk about property protection in China. In fact, the original property before the word "private", the same because of self-castration, before the publication of the two words deleted. In the current law of our country, the protection of legal private property has not been clearly established, but it has become a consensus and the basis of maintaining social order. Imagine if one day your bank deposits could be cleared at any time, your house, your car could be expropriated or confiscated by a group of people for some reason at any time, what kind of society would we live in, so the protection of other people's legitimate property? In fact, it is also the protection of their own, because no one wants to live in the environment described above.

Well, back to the Mimon incident, first of all, we have to admit that Mimon's official account is the legitimate property of her or her company. Since its inception, illegal and criminal acts that have not affected the legitimacy of its official account have been disclosed. Depending on this official account can create value, so there is no doubt that it fits at least the definition of intangible assets.

On this premise, we first clarify the official account itself asset attributes. On law, the ownership of all official accounts belongs to Tencent, which is stated in the terms of registration, regardless of whether it is overlord or not, and even so, the right to use is an asset. Mimon has at least the right to use the official account she registered and named. We can simply use Tencent as the landlord of many shops, and Mimon as a merchant to rent a shop under Tencent's name. Under normal circumstances, Landlords can't easily get tenants out of the house and, of course, they can't be arbitrarily punished for "no opening for a week," because the landlord doesn't have the rights.

So, somebody must be asking? What if the tenant violates the contract, or law? Then we need to see what the specific violation of the agreement on how to agree on this, the liability for breach of contract has a large and small, must have a clear standard, the degree of punishment for breach of the agreement must also need to be equal. Take landlords and tenants, for example, if the contract stipulates that the tenant must keep the front of the rented shop clean and tidy every day, and if the tenant fails to clean it up or fails to satisfy the landlord, the landlord has the right to ban the tenant from doing business. It is forbidden for how long the landlord is in charge and the rent is to be paid. Would you sign such a contract?

Some people will say, for example, inappropriate: the landlord is charged, while Tencent does not charge fees, is provided to the official account operators free of charge, so Tencent should have a greater voice in the cooperation between the two sides. But this is not the case, the landlord is getting rent cash income, and the social app public platform as a OGC (Occupationally-generated Content, professional production content) platform, harvest traffic and users, not different; If the difference should be said, it should be said that the interests of landlords and tenants are conflict, each store can create a fixed benefit, landlords receive more, tenants must earn less, and vice versa; On the contrary, the interests of Tencent and official account operators are the same, everyone wants to have more readers, thus creating more cake. So here's the question. Why would Tencent be harsher to the official account operators than the landlord in the case of unity of interest? It does not move to seal this and that, is not it also harm to their own interests?

So, back to the heart of our question, who has no basic awe of the legitimate property of an individual or a private enterprise? The answer goes without saying that it is everywhere without knowing which department it is, and in front of it, unicorns with a market capitalization of hundreds of billions of dollars have to bow. The topic here may be more sensitive, editor will not go deep, only their own examples to talk about. A decade or so ago, the editor ran a website on his own and vowed all day to never have any illegal content you could think of. On the contrary, I was even more careful to avoid these minefields and put a lot of energy into it and achieved some small results. At that time, I was able to earn several thousand yuan a month on this website editor. Just when I thought I could last forever, I didn't know which day the so-called renovation came overnight. At first, I was glad that my website had no illegal content. But the facts have proved that it is still too small and naive. Maybe some leader thinks that the editor's website is not so elegant, in the present words, it is not spreading positive energy, directly unplugged the network cable to inform and retrieve the server, of course, there is no door to complain. No one will explain which law regulations have been violated, and as a civilian, I can only sigh. And that's why I share my feelings with anyone who's been banned like Mimon, and after so many years, we still haven't made any progress in this respect.


Next, the second point of this article, the entrepreneurial environment. Over the years, from college students to laid-off workers, from young talents to returning farmers, we have been encouraged to invest in entrepreneurship for so many years, and there are indeed many successful cases that have been encouraging future generations to follow. Everyone wants to be Jack Ma, and everyone thinks they're the next Lei Jun, but contrary to propaganda, our entrepreneurial environment is not so friendly, especially for small and micro-businesses created by grass-roots entrepreneurs. Even if we don't recognize them as the lifeblood of the country's economic, we have to at least admit that they are responsible for a large portion of the country's fiscal and tax revenues and jobs (according to the State Administration for Industry and Commerce, according to data released by the State Administration for Industry and Commerce). Small and medium-sized enterprises create more than 60% of GDP and provide more than 80% of urban jobs.

So what is the treatment of private enterprises, especially small and micro-enterprises, in the entrepreneurial environment? Unfortunately, although our slogan has always been to create a "loose environment" for them, but the truth is how we all know, when the state-owned enterprises easily monopolized high-profit industries, small and small private enterprises can only fight in the rest of the red sea to envy; When state-owned enterprises and giants can easily obtain huge amounts of money from banks and stock markets, small and small private enterprises can only borrow from the private sector at ultra-high interest rates if they want to invest in reproduction; When the best talents break into the business of state-owned enterprises and civil servants, the secondary talents are taken into arms by the giant with high salary, the small and micro-private enterprises can only choose among the remaining leftovers. When state-owned enterprises and giants can easily mobilize government resources to crack down on competitors and even cross-provincial pursuit, small private enterprises can only face door-to-door inspection of a variety of fire, industry and commerce, tax, public security, health, urban management and other departments, and so on. And these, this also directly led to the number of people willing to invest money and energy to start a business is becoming smaller and smaller. At least, a decade ago, if someone had asked me to start a business, I would have carefully analysed how to operate it for him. And now just one word: don't open it.

Of course, said so much, it is not for some small private enterprises who commit adultery, if the crime is really illegal, then based on the facts, to the law as the criterion, the penalty, the customs; We just want to give legal entrepreneurs more tolerance and leniency, not just lip service; If, like Mimon, a small business accidentally makes a leader unhappy, you can still think about it carefully. At least, the punishment should be based on the law in order to make people feel convinced.


By Yancey

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