To find out why the store order conversion rate is low? We're going to simulate the user ordering scenario first. If you' re a user, what factors affect the order? Then the specific problem specific analysis
I have listed the following points :(I take the current Australian Chinese market share of the first free electronic commerce platform "Sharing Dragon Mini Programs" as an example. In Australia ,400,000 Australian Chinese are trading online each day using the Sharing Dragon Mini Programs. Can add customer service social app jielong-aussie to this platform for further understanding. )
1. didn't agree with expectations
Customers will look at the store name before entering the store, probably what is sold, feel that can enter the store. A few bosses have some fancy shop names for so-called ideas, and users feel that curiosity may point in, but the jump rate special high. Store name must bring accurate category name, at least let people see what you sell.
2. the number of orders placed and the number of items in the group purchase link
There is a phenomenon called group effect ,90% of customers are very trusting of the masses of the vision is bright this principle, the more customers see take-out orders, the more can stimulate their desire to buy. Customers will be more interested in-buying links for more items than in fewer options.
Then how to produce more good evaluation and customer feedback?
The simplest way is to ask a friend to help brush the order, provide enough innovative dishes / goods for customers to choose from, and then give customers some rewards and incentives.
Positive and positive responses to negative customer reviews and improvements in the reasons for potential negative reviews.
3. commodity pictures
This is not much to mention, everybody knows! If you look at the picture is very appetite, then the good business is understandable.
I am teaching you a few tricks, no professional photographers to take photos, can also take good-looking photo..
Unified background, it is best to be simple and clean, highlight dishes, dishes are also very important. Food map must be clear, the effect of 45 degrees oblique pat can best reflect the uneven feeling, milk tea is best side pat. Finally, add a filter, if you feel that the menu is not attractive enough, you can add a food filter.
4. events and promotions
Commodity price is the last step that affects customer's order, while store activity affects customer's price sensitivity. The perceived value of the goods is greater than the actual price of the goods, or the actual price paid is lower than expected, which can enhance the order conversion.
In addition to the main points above, there are shop decoration, food description, other promotional activities (coupons, red envelopes, etc.) will also affect the order conversion rate.
The factors affecting the transformation of orders thousands of sides, only the right remedy, can solve the problem on the root of the single store.
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