New state government is considering partnering with advertisers who have created Grim Reaper HIV ads to crack down on the party drug case.
Health Director Brad Hazzard has reportedly asked the health department to investigate the impact of more graphic advertising in order to carry out educational campaigns on the dangers of MDMA and other drugs.
"We will consider any possible option, whether it be advertisers using Grim Reaper or other options, and we will work with our team in the next few weeks," he said. Find the best way to educate young people not to take drugs. "
Prior to that, Siimon Reynolds, an advertising guru, said government needed a campaign to dispel the myth that drug was safe to use. Siimon Reynolds created the Grim Reaper series of ads in 1987.
Over the weekend, new state government quickly launched a social media campaign to target music festival viewers with anti-drug ads.
But the ads are only available during "high-risk" festivals.
The ad featured an emergency doctor, a young woman taking an overdose of drugs and a paramedics who spoke about their fears of using drug.
During Australia's National Day short holiday, the ad video was sent to screens at three "high-risk" festivals, and organizers sent the material to audiences at the festival via their e-mail.
Despite warnings and advertising, 25 people were rushed to hospitals and 14 needed intensive care.
New state Gladys Berejiklian says she will try to stop young people from taking or injecting dangerous drug.
"I mean it very clearly. Don't take drug because they kill you, "she said."
"I will not give up those who put my life in grave danger of death or permanent incapacity. I will not give up these warnings. "
Michael Daley, leader of the New State Labour Party, said he would also agree to implement the "Grim Reaper" ad if it turns out to be effective against drugs.
Since September, five young people have died of a take drugs overdose at New South Wales music festivals.
"We need to consider all possible solutions to ensure that young people do not have take drugs.," says Michael Daley.
"if it turns out that such advertisements work, why don't we use them?"
"multiple factors are needed to reduce the risk of take drugs behavior, especially in young people."
If Labour is elected in March, the advertising industry will be on the agenda of the anti-drug conference to be held by the government, Michael Daley said.