Australia's list of most trusted brands has changed dramatically (Daily Telegraph)
Australia's top 10 most trusted brands experienced a major shuffle, with some brands falling out of the list in just three months.
According to the Daily Telegraph, the Aldi supermarket chain is still Australia's most trusted brand. The Bunnings hardware chain is still the most trusted brand in Australia, according to the latest (Net Trust Score) survey of net trust by Roy Morgan (Roy Morgan), a market research firm. Qantas (Qantas) and Australian Broadcasting Corporation (ABC) also managed to hold the top 5.
In just the past three months, however, Roy Morgan's October survey showed that NRMA insurance fell to seventh place from fifth in July. Bendigo's (Bendigo Bank) fell from seventh to ninth. Samsung (Samsung), Myer, the Royal Queensland Automotive Association (RACQ) and the IGA supermarket chain all dropped out of the top 10.
Interestingly, the Kmart supermarket chain, ING Bank, Toyota (Toyota) and Target all gained net trust, making it to the top 10 of the most trusted brands.
The net trust value is deducted from the trust score based on the results of trust brand and no trust brand given by the interviewees, and the net trust value is obtained.
The Australians most distrust the brand list (the Daily Telegraph photo)
The survey found that brands with higher mistrust scores included Australia's four biggest banks, namely Australian New Zealand Bank (ANZ), Australian Federal Bank, (CBA), National Bank of Australia, (NAB), and Western Pacific Bank, (Westpac).
This does not seem surprising, given that the big four banks have been slammed this year by the Royal Banking Commission (Royal Banking Commission).
However, Australians have the most distrust of brands at the top, followed by AGL Energy, followed by (AMP)., the security group. (Telstra), Facebook, Shell (Shell) and the Coles supermarket chain are also on the list.