On May 18, social app released a notice on further upgrading of the outer chain management rules, which will be subject to step-by-step labeling for violations of these rules. The point is that these rules also apply to individual social app numbers. According to social app's Q1 2018 results, the number of, social app users has reached 1.04 billion. That means that the rule will affect 1 billion people, perhaps more than the law.
The official definition of these provisions by the social app:
Social app is a lifestyle, Time line is a space for users to share and follow the lives of friends, social app public platform is an enterprise, institutions and individual users between the exchange and service platform. , social app has been committed to providing users with a green, healthy network ecological environment. Through the social app Public platform Service Agreement, the social app Public platform Operations Code and the social app Open platform developer Services Agreement and other relevant agreements and special rules, The content of social app public platform and social app open platform is well managed. In order to further optimize the experience of social app users and better protect the legitimate rights and interests of social app users, The relevant management specification of external link content which is not generated by social app public platform (i.e. domain name address does not belong to social app public platform) and propagated within social app is publicized.
PS: social app is a lifestyle, Time line is a space for users to share and follow the lives of friends, social app public platform is an enterprise, institutions and individual users between the exchange and service platform. Then the enterprise, the organization information appears in the Time line, this sentence still can be established. Some of the following rules are truly user-friendly, but many are exclusive.
First, induce sharing of class content
Request the user to share, after sharing can carry on the next operation, after sharing before knowing the answer, etc.; contain express or implied user to share the copy, the picture, the button, the bouncing layer, bounces the window and so on;
Second, inducing attention to the content of the class
Those who force or induce users to pay attention to public accounts include, but are not limited to, checking answers after attention, receiving red packets and participating in activities after attention;
III, H5 game, test class content
Games, tests and other ways to attract users to participate in interactive, specific forms including but not limited to the speed of hand, friend question and answer, personality test, test pad, web page Mini Game, etc.;
IV. Fraud content
Through false red envelopes, activities, etc., in order to earn cash, prizes in kind, virtual prizes and other means to deceive the participation of users, the specific forms include, but not limited to, false cash red envelopes, false telephone cards, false traffic red envelopes, false coupons, False preferential activities, etc.; Through false publicity, malicious marketing and other ways, to promote or deceive users to buy items that infringe on the legitimate rights and interests of others, such as gift activities for the purpose of deceiving postage, false payment services, etc. Fake social app public account article typesetting, domain name, may cause confusion among social app users;
5. Illegal business content
Illegal distribution; Issuing, disseminating or engaging in related business activities, including, without obtaining a legal license or license, without prior administrative license or failing to comply with the requirements of the regulatory authority, including, but not limited to, the illegal distribution of drugs or medical device promotional content, Those who issue paid consulting contents for investments such as securities or futures in violation of the rules, or tobacco propaganda contents that violate the rules, and who have not obtained the license for audio-visual programs of information network dissemination to disseminate short videos; Engaging in, encouraging, promoting, or inducing others to exclude or facilitate the spread of normal commercial competition in any form; other illegal business practices.
VI. Rumour content
Sending false information, creating rumors, which may cause damage to others, businesses or other institutions, such as toxic tap water, banana cancer, crayfish not to eat, and so on;
7. Harassment information, advertising information and spam information
Whoever disseminates information such as harassment, fraud or junk advertising, including, but not limited to, false winning information, health products, drugs, food information, counterfeit and inferior commodity information, and false service information that do not conform to the relevant laws and regulations of the State, False network money, etc.; If the content contains the above information, Tencent has the right to stop the link content in the moments continue to spread, stop access to the relevant domain name or IP address; for bad circumstances, permanently ban account, domain name, IP address.
Eighth, the inscription does not match, the content is vulgar information
Those who deliberately plan to stir up the title, or attract others to click with the title that is obviously inclined, misleading and inflammatory, are commonly known as the "title Party"; Involving sexual organ, sexual behavior, sexual hint, or promoting violence, malicious abuse, insulting the content of others, such as: the dissemination of one night stand, exchange wives, sexual abuse, porn animation, advertisements of illegal sex drugs and venereal disease treatment ads, the promotion of pornography porn websites, etc.;
IX. Illegal access to and use of user data, information
Copying, storing, using or transmitting user data, including, but not limited to, requiring the user to share personal information (cell phone numbers) without the express consent of the user and the truthful disclosure to the user of relevant information, such as the use of the data, scope of use, or transmission of user data, Date of birth, etc.) in order to use its functions, or to collect user passwords or personal information (including, but not limited to, cell phone numbers, ID numbers, birthdays, addresses, etc.); Abuse of user data, information (including, but not limited to, avatars, nicknames, etc.) to inform, guide, and instruct other users to click without the user's express consent and truthfully disclosing information about the use of the data, scope of use, and other relevant information, including, but not limited to, profile pictures, nicknames, etc. Open, download, or share application or link content. Without Tencent's written permission, you may not collect, store, capture, obtain, or require users to provide information content including, but not limited to, social app or its service platform through this service. Data such as user data that Tencent considers to be sensitive to information (including, but not limited to, social app account, social app passwords, QQ numbers, QQ passwords, user relationships, friend list data, bank accounts and passwords, etc.), The above-mentioned data may not be obtained by itself or made available to its users, who are used to create, supplement, or maintain their own chain of relationships. Since the use of floating layers in external links may lead to disclosure of information such as user profile nicknames, any external links are prohibited from using floating layers that contain the privacy of the user's data. This includes, but is not limited to, guiding or misleading users to download or follow by partially or wholly occluding.
X. infringement of the rights of others
Send content that infringes on other people's legal rights, such as reputation, portrait, intellectual property, trade secrets, etc. If the content contains the above situation, Tencent has the right to stop the link content in the moments continue to spread, stop access to the relevant domain name or IP address, short-term ban related accounts; For bad circumstances, permanently ban accounts, domain names, IP addresses.
Xi, "religious donations" and related information
Any dissemination of "religious donation" may cause damage to the legitimate rights and interests of social app users, such as: online worship of Buddha, online release, etc.
XII. Content of paid voting
Contains content that attracts or requires the user to vote for a fee, including, but not limited to, payment on a direct line; sale, exchange or use of valuable virtual items, gifts, credits and other items.
XIII, interfere with normal use, force jump class content
Any mandatory, hijacked user jump content, including, but not limited to, forcing a jump to a non-upper page when the user clicks "return".
14. Malicious violations and confrontations
Malicious violation and antagonistic behavior refers to subjective intentional behavior, which objectively violates the social app Public platform Operation Code and the social app external Link content Specification.
XV, similar to social app or its service platform, service class content
Content similar to or similar to social app or its service platform that already has major functions or functional components, or that can achieve the main utility of the above-mentioned functions or functional components; Pages, styles, functions, descriptions, or user experiences are similar to those of social app or its service platform, and may cause social app users to believe that they use functions or services from Tencent or Tencent-licensed content.
XVI, special identification code, password class information
An external link shall not contain any special identification code, password class information generated by third-party software, web pages or terminals with identifying, marking functions, including, but not limited to, inducing, harassing the user, Special character sets, special identifiers, special codes and passwords for obtaining user personal data and privacy information, such as user relationship chains, in any form, without the user's consent or by deceitful means. If this is included, Tencent has the right to deal with it, including not limited to stopping its continued dissemination in moments.
XVII. Other violations of national laws and regulations
Step punishment rules
The first violation of the link modification can be applied for release, the application is to send an email to [[email protected]] to indicate the blocked link and modification situation, the platform assessed to meet the criteria of the link can apply for release, the second closure 12 hours, The third one day, the fourth and more one week. After the completion of the amendment will not be unsealed. For repeated, serious or multiple violations, the platform will take different degrees of step punishment measures depending on the specific circumstances.
Acts of malicious confrontation (including, but not limited to, the use of multi-domain names, multi-accounts, etc. to circumvent, restrict or disrupt platform management measures) after violations are dealt with in accordance with Article 14, "malicious violations and confrontations".