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South Australia government increases Tourism Marketing, adding 30 million additional funds

South Australia government adds 30 million new funds to increase tourism marketing (pictures of Taiwan No. 7)


South Australia will allocate an additional A $30 million in its June budget to promote the state as the leading tourist destination over the next three years.

South Australia will allocate an additional A $30 million in its June budget, up from an additional A $10 million in last year's budget and A $3 million in winter marketing this fiscal year, Taiwan 7 reported.

South Australia's tourism director, Richiway (David Ridgway), said the investment was a recognition of the continued success of tourism and the promotion of local job growth. South Australia's tourism business as many as 18000.

The additional funds will be used for the (South Australian Tourism Commission) marketing campaign of the South Australia Tourism Board, mainly digital marketing, with the main objective of increasing the number of international tourists while promoting Sydney. The number of cross-state tourists in key markets such as Melbourne and Brisbane.

Tourists currently inject A $6.8 billion a year into South Australia's economic, and government hopes the figure will rise to A $8 billion by the end of next year.

International spending in South Australia reached A $1.1 billion, compared with A $436 million last year for Chinese tourists.

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